DISCOVERING Y.O.U. part two e-course TOPICS
the creative roadmap - Now that you have researched your market, you’ve brainstormed ideas, have developed your art or product..it’s time to officially write and draw your creative marketing roadmap.
- taking all your research and writing a actionable step-by step plan
- developing your schedule/calendar
- I will provide a series of worksheets for each part of your creative roadmap
Time Management & taking the leap - It’s a topic that is continually brought up throughout the lifetime of one’s career. I’ll admit time management can be a struggle, but I will share my tips for managing an unconventional schedule, travel & work, overcoming fear of thinking it’s too late to be doing this, getting out from being overwhelmed and taking the leap to doing what you LOVE!
- the un-schedule
- scheduling time for YOU
- LISTS...lists..and more list...writing it down
- the calendar and actionable tasks
making money with your blog -You have a blog, maybe it’s for fun and to share your story but have you thought about ways to monetize all the hard work you put into making your blog uniquely YOU?
- Blogging streams of revenue for artists
- Direct vs indirect streams of revenue
- a peek into my blog revamp
- Here are just a few of the ideas I will talk about...advertising vs. advertorials, product reviews, technique videos, affiliate programs
The teaching plan- In Discovering Y.O.U. part one I gave an in depth presentation about teaching. This lesson extends that to provide you with additional ideas and tactics for..
- creating a teaching plan
- alternative teaching venues
- online events
- a database of teaching opportunities
- creating your own event
Selling your art online -There are so many ways to sell your artwork online. This lesson focuses on an overview and evaluation of few key solutions
- Evaluating e-commerce solutions
- etsy vs. artfire vs. big cartel -what’s the best solution for you?
- Digital downloads - technique video & strategies for creating online products
- other avenues to sell online
the pricing game - ideas on how to price your products and strategies for finding the right numbers
Manufacturer partnerships -Ten strategies for developing a working relationship with a manufacturer from tradeshow demos to product development. I will share how I have navigated and formed partnerships with a number of manufacturers in my industry.
- You have an idea...how to approach a manufacturer - contacting a manufacturer
- researching a potential partner
- creating opportunities
- Who are the key contacts?
- an overview of ways you can partner with a manufactuer
Blogging content strategies - 20 ideas for great blog content. You've built your blog, now how do you make it a place to get your audience to visit daily. Here's a sampling of some of the topics.
- artist profiles
- calender strategies
- Integrating blog and flickr
- magazine editorial calenders
- Interviews/live chats
- creating a blog series
- repurposed content for email newsletter
- designing & customizing blog graphics
SM promotion and management strategies - You have FACEBOOK, Twitter, a blog, website, Pinterest, Tumblr, Insta.gram...now what do you do? In this day and age we are inundated with social media everywhere. How do I manage my time effectively to use these tools successfully?
- what to post where and when
- overview of effective tools for managing social media
- Measuring SM success your reach
- Building your personal brand through social media for artists
- Flickr strategies-groups
Building community -Ideas and profiles of artists successfully building communities through sharing art.
- setting up a blog tour
- creating a blog series
- NING websites and community
- yahoo groups/Facebook groups
- more twitter talk
- artist collaborations
- swaps/trades/art auctions
creating Digital Downloads and prints/stationary - simple techniques and how-to video on how to create digital downloads and content to sell.
- word & pages- simple ways to create digital downloads
- payloadz vs. e-junkie
Building customer relationships - specific ways to engage your customers and keep them wanting more
- providing engaging content
- e-mail newsletters
- follow strategies-getting numbers vs engagement
10 strategies for creating online tutorials - ten things you should consider when creating online tutorials
- online photo albums
- video
- technique step outs
- photography tips & ideas..
FREE promo ideas - more FREE promotional marketing ideas and tactics..here are just a few
- Promoting you events for FREE or minimal expense
- flickr gallery/groups
- etsy treasury
- press releases & editors
- trade for advertisement
- e-newsletters swaps
social media audit - how to perform your own social media audit
- where you should be online
- blogging & website metrics
- why tags/blog post titled are important
- understanding how people are finding your website/blog
- understanding google analytics-why it's important
facebook PAGE strategies and IDEAS - 15 ways to use your Facebook page to engage your customer...from contests/giveaways to discussions and landing pages.
- FB contests
- FB fan giveaway
- FB artwork photo album
- FB landing page
- FB discussions
- FB ads
the book process - A complete overview of the process of writing a book..from initial research to final manuscript. I’ll share my story on my experience a best-selling book. including...
- researching and formulating your ideas
- researching publishers - finding the right fit for your book
- the book proposal
- writing the book
- YOU are your best marketer
how to successfully navigate industry tradeshows {including CHA} - helpful tips on how to use your time wisely at industry events and show.
- marketing materials
- setting up meetings
- portfolio/product presentations
- network..network
- managing your time effectively
- the show map - the floor strategy
Event strategies - Creating successful events to market your product from retail stores to trunk shows...things you need to consider when doing LIVE events.
Carving out your Publication plan - Now that you’ve created your art, what’s next? You have a list of submission guidelines, I’ll share how to tackle them and how to carve out your story and create a tatical writing plan
Join in the creative journey...REGISTER today!
