DISCOVERING Y.O.U. part two E-COURSE
21 key strategies to successfully execute your marketing roadmap
SELF-STUDY INSTANT DOWNLOAD
This is the follow up e-course to my popular discovering Y.O.U. part one {creative business e-course}. Part TWO focuses on 21 strategies to execute your creative marketing roadmap. This course is geared towards entrepreneurs/artists who have been in business for at least a year. It is helpful if you have a web presence {i.e. blog or website} and working knowledge of social media. You can take this course without having taken discovering Y.O.U. part one as long as you have an established web and social media presence.
The course content is self-study INSTANT DOWNLOAD with brand new pdf workbook lessons, insightful stories, encouraging feedback, worksheets, video presentations and Ustream live chat replays.
DISCOVERING Y.O.U. part two e-course TOPICS
the creative roadmap - Now that you have researched your market, you’ve brainstormed ideas, have developed your art or product..it’s time to officially write and draw your creative marketing roadmap.
- taking all your research and writing a actionable step-by step plan
- developing your schedule/calendar
- I will provide a series of worksheets for each part of your creative roadmap
Time Management & taking the leap - It’s a topic that is continually brought up throughout the lifetime of one’s career. I’ll admit time management can be a struggle, but I will share my tips for managing an unconventional schedule, travel & work, overcoming fear of thinking it’s too late to be doing this, getting out from being overwhelmed and taking the leap to doing what you LOVE!
- the un-schedule
- scheduling time for YOU
- LISTS...lists..and more list...writing it down
- the calendar and actionable tasks
making money with your blog -You have a blog, maybe it’s for fun and to share your story but have you thought about ways to monetize all the hard work you put into making your blog uniquely YOU?
- Blogging streams of revenue for artists
- Direct vs indirect streams of revenue
- a peek into my blog revamp
- Here are just a few of the ideas I will talk about...advertising vs. advertorials, product reviews, technique videos, affiliate programs
The teaching plan- In Discovering Y.O.U. part one I gave an in depth presentation about teaching. This lesson extends that to provide you with additional ideas and tactics for..
- creating a teaching plan
- alternative teaching venues
- online events
- a database of teaching opportunities
- creating your own event
Selling your art online -There are so many ways to sell your artwork online. This lesson focuses on an overview and evaluation of few key solutions
- Evaluating e-commerce solutions
- etsy vs. artfire vs. big cartel -what’s the best solution for you?
- Digital downloads - technique video & strategies for creating online products
- other avenues to sell online
the pricing game - ideas on how to price your products and strategies for finding the right numbers
Manufacturer partnerships -Ten strategies for developing a working relationship with a manufacturer from tradeshow demos to product development. I will share how I have navigated and formed partnerships with a number of manufacturers in my industry.
- You have an idea...how to approach a manufacturer - contacting a manufacturer
- researching a potential partner
- creating opportunities
- Who are the key contacts?
- an overview of ways you can partner with a manufactuer
Blogging content strategies - 20 ideas for great blog content. You've built your blog, now how do you make it a place to get your audience to visit daily. Here's a sampling of some of the topics.
- artist profiles
- calender strategies
- Integrating blog and flickr
- magazine editorial calenders
- Interviews/live chats
- creating a blog series
- repurposed content for email newsletter
- designing & customizing blog graphics
SM promotion and management strategies - You have FACEBOOK, Twitter, a blog, website, Pinterest, Tumblr, Insta.gram...now what do you do? In this day and age we are inundated with social media everywhere. How do I manage my time effectively to use these tools successfully?
- what to post where and when
- overview of effective tools for managing social media
- Measuring SM success your reach
- Building your personal brand through social media for artists
- Flickr strategies-groups
Building community -Ideas and profiles of artists successfully building communities through sharing art.
- setting up a blog tour
- creating a blog series
- NING websites and community
- yahoo groups/Facebook groups
- more twitter talk
- artist collaborations
- swaps/trades/art auctions
creating Digital Downloads and prints/stationary - simple techniques and how-to video on how to create digital downloads and content to sell.
- word & pages- simple ways to create digital downloads
- payloadz vs. e-junkie
Building customer relationships - specific ways to engage your customers and keep them wanting more
- providing engaging content
- e-mail newsletters
- follow strategies-getting numbers vs engagement
10 strategies for creating online tutorials - ten things you should consider when creating online tutorials
- online photo albums
- video
- technique step outs
- photography tips & ideas..
FREE promo ideas - more FREE promotional marketing ideas and tactics..here are just a few
- Promoting you events for FREE or minimal expense
- flickr gallery/groups
- etsy treasury
- press releases & editors
- trade for advertisement
- e-newsletters swaps
social media audit - how to perform your own social media audit
- where you should be online
- blogging & website metrics
- why tags/blog post titled are important
- understanding how people are finding your website/blog
- understanding google analytics-why it's important
facebook PAGE strategies and IDEAS - 15 ways to use your Facebook page to engage your customer...from contests/giveaways to discussions and landing pages.
- FB contests
- FB fan giveaway
- FB artwork photo album
- FB landing page
- FB discussions
- FB ads
the book process - A complete overview of the process of writing a book..from initial research to final manuscript. I’ll share my story on my experience a best-selling book. including...
- researching and formulating your ideas
- researching publishers - finding the right fit for your book
- the book proposal
- writing the book
- YOU are your best marketer
how to successfully navigate industry tradeshows {including CHA} - helpful tips on how to use your time wisely at industry events and show.
- marketing materials
- setting up meetings
- portfolio/product presentations
- network..network
- managing your time effectively
- the show map - the floor strategy
Event strategies - Creating successful events to market your product from retail stores to trunk shows...things you need to consider when doing LIVE events.
Carving out your Publication plan - Now that you’ve created your art, what’s next? You have a list of submission guidelines, I’ll share how to tackle them and how to carve out your story and create a tatical writing plan
BONUS lesson..During the LIVE session students submitted content ideas and provided information and answers regarding the topics in a live stream chat. You will have access to all the LIVE video chat replays.
What you will receive during the workshop..
- insightful stories from my creative journey
- e-course PDF workbook
- DREAM BIG journal worksheets & doodle maps for each strategy lesson
- technique/presentation videos
- Q & A videos
- ustream video CHAT replays
- supportive class discussions
- case studies and examples
- photo galleries
YOU can do it. I am a big believer that if you are doing what you love the opportunities and money will follow.
Join in the creative journey...REGISTER today!
