discovering Y.O.U. {creative business e-course} part one ..living the life you love. dreaming BIG. a creative journey of playful exercises, inspiration and innovative strategies to encourage your artistic soul, build your brand and creative business. There are two parts to this e-course. This page covers details about part ONE, to see details of part TWO visit here.
this workshop is about discovering YOU. branding YOU. marketing YOUR art.
You are a creative soul, with the passion to make your artful dreams a reality. This e-course is a mixture of creative play, writing, art journaling, collage and exploring. I will reveal clever ways to visually brainstorm your business ideas, create your DREAM job and market your ART. This workshop will get you thinking about DISCOVERING YOU...combining your talents and passions to help you find unique ways to pursue business opportunities.
You will be guided through creative exercises during this six lesson e-course to build your “dream BIG” journal, personal stationery, logo, promotion materials and art marketing road map. Your inspiration NOTEBOOK will be filled with your dreams, lists, goals, images and ideas to promote YOU. It’s never to late to DREAM BIG.
My marketing/design/art career spans over 17 years and I’ve been teaching workshops for ten years. Teaching is something I love, I enjoy sharing my art, techniques and inspirations to help others develop their creative spirit. Continually I have been asked when I would share my ideas and thoughts on how to successfully promote art and build a creative business. Time and time again I find myself offering advice to newbies and seasoned veterans on how to uniquely position themselves to sell, promote and market their art. So now I am sharing my ideas and experience in a fun and engaging online course with numerous examples of how I creatively promote my business and brand.
This course will encourage you to define, develop and find creative ways to market your products, services and YOU. It’s not only about building an online presence but insightful tactics to find other avenues to market YOU and your art. Building a business doesn’t happen overnight, it takes a mixture of planning, dedication, networking and good luck. I’ve scoured and read dozens of business planning books and articles, taking bits and pieces from them all. But never found one resource to creatively plan and promote my business. So, I will be sharing my ideas, experiences and let you peek inside my business DREAM BIG INSPIRATION book. It’s a collection from the past 15 years where I have wrote lists, goals, IDEAS, drawn pictures, collected images and expressed my creative dreams on paper. These pages have been my guiding force in planning and strategizing my business. Although, I wouldn’t call it a typical business plan, it’s been my creative marketing road map to a successful art career.
If you are ready to take your business to the next level, dream BIG and creatively market YOUR art...join me on this exciting journey!
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Here’s an overview of the course topics:
This workshop includes some art technique but really focuses on creative ways to take your business to the next level through exercises, questions, research, collecting information, inspirational case studies and planning.
- dream B.I.G. journal - over the six lessons you will create this INSPIRATION notebook filling it with all the exercises from the course. I will provide digital printable pages and you will create your own pages to add to the book. {NOTE: this e-course was originally delivered over six weeks, but now it's INSTANT DOWNLOAD and you can work on the lessons at your own pace}
- discovering Y.O.U. - fun and creative exercises to help you brand yourself, write a unique artist/mission statement, express your goals and creative dreams on paper
- DREAM BIG Inspiration collage - this exercise involves collecting and putting together a work in progress inspiration collage, daily 10 min. collage exercises, creative ways to keep your inspiration files
- Digging deep – researching your market, finding opportunities, developing product ideas, developing creative partnerships, leveraging your art
- the CREATIVE YOU package - designing and brainstorming your logo, business cards, stationery, press kits, portfolios and promotional materials. You don’t have to be a graphic designer but these exercises will take you through ideas of creating your personal brand for print and online.
- Melange marketing - includes strategies for finding niche markets and alternative ways to promote your business, creating your online presence, tips on social media, email marketing, writing articles and creating your story
- Spreading the LOVE- numerous strategies on how to share your work from events, teaching, creating online courses and digital products to getting published.
- creative artist case studies- throughout the course, there will be case studies and interviews with a few successful artists who share their creative story on building their brand
- TRUE success/creative marketing road map - plans, resources and worksheets to encourage you to be successful in your creative endeavors. You will end up with a visual and written plan of action to market your art and build your creative business.
Every artistic entrepreneur takes a different path to success throughout their creative journey. I’m excited to provide insight of my experiences to you! I think it’s valuable to share information and learn from different people. This course will help you get on your way to start building or rebuilding your creative business. Being successful in your own creative endeavor takes constant work and dedication. I hope you’ll join me on this creative journey.
a few things that you will get receive from Part ONE of this course:
- colorful PDF workbook lessons with over 120 pages of inspriation and journal pages
- inspirational and informative videos
- building a creative business dream BIG journal
- inspirational stories & ideas to market your business
- IDEAS for setting goals, making lists and to build your business
- fun and playful ways to brainstorm your business
- creative exercises to help you focus on accomplishing goals
- ideas for personal stationery/portfolio/personal promotion kit
- overview of building an online presence & social marketing strategies
- techniques for setting up online workshops and events
- weekly creative prompts and art journaling exercises
- a wealth of information on teaching your art
- working with publishers and writing articles
Who this workshop is for:
creative ENTREPRENEURS, artists, crafters, DIYers, designers, college students, creative SOULS...anyone who wants to creatively market their products or service.
Whether you are starting your own sewing business, baking cupcakes, printing limite d edition t-shirts, designing stationery, altering vintage clothes, building creative flower arrangements, selling scrapbook layouts, making jewelry or looking for you next job, whether its a part time gig or your full fledged business...the information in this course can be applied and adapted for everyone looking for innovative ways to build their brand and get products/artwork noticed.
If you are just starting out or a seasoned creative entrepreneur, this course has something for e veryone. If you are new to the business side of art this course will help you start planning with a plethora of ideas on how to creatively market your business. If you are looking to rebuild and revamp your business, this course will provide fun exercises to get you brainstorming and creating an action plan for your new direction.
This course will also provide inspiration for those who are in between jobs and seeking to find/change careers. Getting you to brainstorm ideas for creating the career you’ll love and doing work that you are passionate about.
YOU can do it. I am a big believer that if you are doing what you love the opportunities and money will follow.
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21 key strategies to successfully execute your marketing roadmap
visit here for more DISCOVERING YOU 2 details...
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REGISTER
Discovering Y.O.U. {creative business e-course}
REGISTER TODAY for discovering YOU BUNDLE! ...all content is available NOW for self-guided study.
INSTANT DOWNLOAD {you will recive class confirmation & invite within 72 hours}.
I've had a lot of requests and inquiries about the e-course, the Discovering YOU e-course forums are now open with unlimited access. In the classroom you can access the pdf workbooks, videos, discussion forums, creative business resources and photo galleries. You have unlimted 24/7 access to the classroom and the pdf workbooks are yours to keep.
materials list{ NOTE: these are recommended supplies. please use what you have.}
a few favorite acrylic paint colors
foam brush or any paint brush
30 sheets misc. papers up to 12"x18"(examples: binder/graph paper, heavy drawing paper, copy paper, newsprint, Xerox copies, watercolor, graph paper, envelopes, maps, USPS/Fedex tyvec envelopes, manila folders, magazine pictures, brown grocery bags, black paper, cardboard, ledger paper, painted papers, newspaper… things you have collected. Try not to buy any new paper)
Fine tip black permanent pens {any brand- Faber Castell, sharpie, Copic or Pigma}
misc. pens/color penciles/markers..whatever you have
adhesive - glue stick, Collage Pauge, Scotch brand OR Tombow roller double sided adhesive)
misc attachment tool [optional} - staples, tapes, eyelets, brads, paper clips or binder clips
A collection of YOU: a few fabric scraps, trim, images, drawings, magazine clippings, black & white photocopies, misc. ephemera, painted papers/fabrics/collage papers
favorite magazines print or online
scissors
Digital camera
printer & ink {if you want to print pdf workbooks}
DREAM BIG journal PRINTED kit includes: 5 full color & 10 black/white laser printed collage sheets, 10 journaling spots, 2 girlie glam drawings, 1 page hand written words, 1 stitched DREAM BIG art journal card.
ORDER The DREAM BIG journal PRINTED kit here
check out some of the DREAM BIG student journals here
Additional coaching options..
For those of you who would like additional personal consultation during or after the workshop- I will offer two programs to encourage and work with you to brainstorm additional ways to promote your creative business.
one-on-one consulting via skype or chat. $50 USD per one hour session. the discovering YOU. DREAM BIG road map -COST $125 USD - Includes 1 1/2 hour personal consultation plus written IDEA/marketing plan and analysis. If you are interested in additional coaching please email me.
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After a successful career climbing the corporate ladder in Silicon Valley, marketing high tech start-ups and brands like IBM and Animal Planet, I was longing for more so I left the corporate world to pursue my passion for art. 2011 marked the 10-year anniversary of launching my creative business endeavor treiC designs. Prior to becoming a full-time artist, I worked as a graphic designer, event planner, marketing director, professional cheerleader, elementary art teacher, fashion designer and Web designer– just to name a few. Experiences that I gained these positions, coupled with my innate drive to explore and create without boundaries are what contribute to my success as a mixed media artist. My passion for sharing art has led me on a worldwide tour teaching mixed media workshops in handmade books, art journaling, collage, and surface design.
In 2005, I wrote the best-selling book, Collage Unleashed and am currently working on my next book. My art has been featured in over 15 art/mixed media books and 40 craft magazines including Somerset Studio, Altered Couture, cloth.paper.scissors, Art Journaling, Art Quilting Studio, Belle Armoire and Craft. My column Creativity Unleashed was featured in Somerset Studio Magazine. I have been a regular guest on DIY/HGTV Craft Lab. My creative business also includes designing licensed product lines, Collage Pauge adhesive and {kolLAJ} paper crafts and have developed business partnerships with numerous craft manufacturers. And, I have built my online presence completely on my own, designing every aspect of my brand and working daily to promote my business and art.
Being an artist has led me through an amazing journey that is continually changing and I wouldn’t have it any other way. It helped me discover that it’s important to have passion for what I do. Leaving something that is stable and taking a big risk to the unknown is scary, but I truly believe that if you are doing what you LOVE only the best things follow … that is TRUE success.
